Innovation That Transforms Storytelling
Innovation Lab

Innovation isn’t just about staying ahead it’s about redefining what’s possible. As audiences shift to immersive, interactive and multi-platform engagement, storytelling evolves to meet them where they are and where they’re going.
At the intersection of creativity and technology we create stories across film, television, immersive media and interactive experiences. Design, visual effects and immersive technologies are integrated into our work, enhancing narratives and deepening connections with audiences for more meaningful experiences.
Partnering with the world’s leading technology companies, the Innovation Lab develops new tools, builds advanced camera systems and production pipelines. Whether through AI, virtual production, XR or spatial computing, we explore new ways to craft, experience and share stories across platforms, shaping the future of storytelling.






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