Seeden

Embark on a transformative journey of self-discovery and well-being

Seeden is an app designed to uplift your mood, inspire you to return, and help you feel proud of your progress. Built on the belief that positive experiences drive lasting change, Seeden transforms mindfulness into a meaningful and engaging journey.

Through an immersive augmented reality experience, your mindful exercises are turned into bespoke seeds that gradually evolve into thriving plants. Each step you take towards better wellbeing becomes something you can see grow and flourish.

Seeden features two evidence-based mindfulness exercises that have been scientifically shown to slow heart rate and improve mental wellbeing when practised consistently. Every completed exercise contributes to the growth of your unique seed, allowing it to develop into an enchanting plant. The more exercises you complete, the more your plant flourishes — a living reflection of your progress.

Augmented reality enhances this experience by creating a visual and engaging representation of your journey. Your seed and plant become symbolic markers of growth, representing both where you started and the direction you are moving towards. Seeden is more than just an app — it is a supportive tool designed to help nurture your mental wellbeing.

As you watch your personalised plant grow, you are reminded of the progress you have made. Seeden goes beyond simply completing exercises; it is about planting seeds of positivity and watching them blossom into a meaningful representation of your wellbeing journey.

With Seeden, every exercise is a step towards flourishing, and every plant is a testament to your personal growth.

Seeden is a data-driven augmented reality app that pairs with a smartwatch to help cultivate lasting, measurable wellness habits.

Stress and burnout remain leading causes of workplace attrition, absenteeism, and reduced performance. Without the right support, employees often struggle to maintain wellbeing and sustain high performance over time.

• 55% of employees would consider leaving a job where their wellbeing is not supported
• £56 billion is the annual cost of poor mental health to UK employers
• 13% of all UK sick days are related to mental health conditions

Healthy supported workforces perform better.

Seeden has been developed with guidance from leading expertise in mental health and wellbeing, including support from Dr Stephen Pereira.

With more than 34 years of experience working in psychiatry across the NHS and private practice, Dr Pereira brings deep clinical knowledge in mental health, resilience, and behavioural change. As the Founder and Chief Executive Officer of Happence, he has dedicated his career to improving wellbeing both within and beyond the workplace.

Since 2015, Dr Pereira has pioneered programmes designed to help leaders and organisations build healthier, more resilient cultures. His extensive experience in psychology and workplace wellbeing has helped inform the thinking behind Seeden’s approach to mindfulness, engagement, and long-term habit formation.

Through his support and expertise, Seeden draws on established psychological principles to ensure the experience is not only engaging but also grounded in meaningful wellbeing practices.