The Coronation: Immersive AR Experience
Enjoy the magic of the Crown Jewels in your living room with a new Immersive AR experience
The groundbreaking The Coronation: Immersive AR Experience allows you to engage and interact with two digital twins of the Coronation Crowns in your own home, supporting the UK’s first 21st century Coronation.
Atlantic, with thanks to the Royal Household, created an immersive digital experience that allows all those following the Coronation to interact with the very Crown Jewels that will be used to crown King Charles III on Saturday 6th May. For the first time ever, people around the world will be able to bring a digital twin of King Charles’ Coronation Crown and Queen Consort Camilla’s newly remodeled Queen Mary’s Crown into their own homes. Available on smartphones (Apple and Android) across the globe, this AR experience also gives people the chance to enjoy the Regalia in unprecedented close-up three-dimensional detail.
To mark the beginning of a new reign, this immersive experience brings a 21st century perspective to the Coronation, and the Regalia at the heart of this ancient ceremony dating back a thousand years. The experience harnesses the very latest interactive technologies to create an immersive AR experience that engages all ages, providing an inspiring way to learn about these sacred, historic objects that are at the heart of the Coronation ceremony.
Atlantic was able to capture for the first time a 1:1 scale digital twin of King Charles’ Coronation Crown, the St. Edward’s Crown—as well as the Queen Consort’s Crown, the Queen Mary’s Crown. This access allows users to put the Crowns onto their living room table, and then interact and learn about it. Users can look up close and move around the gold, diamonds and precious stones and learn their history and magnificent craftsmanship.
The AR experience also includes exclusive macro footage shot at the Tower of London of other significant Crown Jewels: The Sword of Offering, The Sovereign’s Sceptre, the Coronation Spoon and the Sovereign’s Orb, the Ampulla. The Coronation: Immersive AR Experience is produced by world leading immersive company, Alchemy, part of the Atlantic Productions group, with thanks to the Royal Household.
Launched exclusively on the Sky News App and website on Coronation Day.
“Whether unifying or polarising, the spectacle of the King’s Coronation is guaranteed to capture the world’s attention. A first for a Coronation, Sky News is giving audiences the chance to hold a part of history in their hands, getting up close to the Crown Jewels in all their splendor and glory from the comfort of their living room and fully immersing audiences in the pomp and pageantry of this special event.”
John Ryley
Head of Sky News
““The eyes of the world will be on London for the Coronation of Charles III and while the ceremony itself is almost a millennium old, the Royal Household has granted use of the latest technologies to deliver a 21st century Coronation. Her Majesty Queen Elizabeth II brought television cameras into Westminster Abbey and following in her innovative footsteps, the Royal Household has allowed an object central to the Coronation to be delivered via augmented reality into every home that has access to a smart phone or tablet. I am proud to be involved in this unique piece of public engagement with thanks to the Royal Household.”
Anthony Geffen
CEO & Creative Director
